At the island's east-coast is located this picturesque port-town with 18.000 inhabitants. Behind it, like a colossal amphitheater, there is the mighty volcanic crater Caldereta.

This town, with its characteristical steeply inclined alleys, offers a really lively ambience.

Among the most important sights there are the Town Hall and the church Iglesia del Salvador, both of 16^th century, and the interesting Museum of Natural Science. A few kilometers out of town is located the Santuario de la Virgen de las Nieves, a sanctuary of the island's patroness.